Pricing
Advertising prices, by country
What you pay for an impression depends on the country of the person who sees your ad. Four published tiers, no auctions, no bidding.
These prices apply from 21 October 2026. Until then, advertising costs £4.00 per 1,000 impressions or £0.60 per click (premium £6.00 and £0.90), and publishers earn £2.40 per 1,000.
Prices for advertisers
Per 1,000 impressions (CPM) or per click (CPC), in pounds.
| Tier | Per 1,000 | Per click | Premium per 1,000 | Premium per click |
|---|---|---|---|---|
| Tier 1Premium markets | £8.00 | £1.40 | £10.00 | £1.75 |
| Tier 2High value | £6.00 | £1.00 | £7.50 | £1.25 |
| Tier 3Mid value | £3.50 | £0.65 | £4.40 | £0.80 |
| Tier 4Value and other markets | £1.00 | £0.40 | £1.30 | £0.50 |
How premium works
Some websites are premium-tier: we've confirmed they have an overwhelmingly Muslim audience, such as mosque websites and Islamic blogs. A premium campaign gets priority there. When several ads could fill a space on a premium-tier site, a premium ad is more likely to be the one shown.
You pay the premium price, 25% more, only for impressions on premium-tier sites. Everywhere else a premium campaign runs as normal and pays the standard price. Priority improves your chances on those sites; it doesn't reserve them, and standard ads can still appear there too.
Which tier is my country?
Australia, Canada, New Zealand, United Kingdom, United States
Austria, Bahrain, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Kuwait, Luxembourg, Netherlands, Norway, Oman, Qatar, Saudi Arabia, Singapore, Sweden, Switzerland, United Arab Emirates
Brunei, Bulgaria, Chile, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Italy, Japan, Latvia, Lithuania, Malaysia, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, South Africa, South Korea, Spain, Taiwan, Turkey, Uruguay
Every other country and territory, including Bangladesh, Egypt, India, Indonesia, Morocco, Nigeria and Pakistan. Also any visitor whose country can't be detected.
How charging works
- Each impression is charged at the price of the viewer's country, worked out from their connection when the ad is shown.
- The price is fixed at that moment. Later changes to the tiers never reprice past impressions.
- A click is charged at the tier of the impression it came from.
- If we can't tell where a viewer is, the impression is charged at Tier 4, the lowest price.
- When you set up a campaign, we show which tiers your countries fall in and an estimated average price.
For publishers
What you earn per 1,000 paid impressions, by your visitor's country.
Publishers are paid for impressions of paid ads. Clicks and house ads don't earn. How publisher earnings work
Questions
How do you know a viewer's country?
From their internet connection, when the ad is shown. We don't use cookies or personal data for it.
What about VPNs?
A viewer on a VPN counts as being where the VPN connects from. We watch for unusual shifts in traffic and exclude invalid impressions.
Does my wallet balance change?
No. Your balance stays as it is; only the price of future impressions changes.
Are budgets I've already funded repriced?
Yes, from 21 October 2026. Impressions served before then are charged at the old prices; from that date, every impression uses the new ones. You can pause a campaign or move unspent budget back to your wallet at any time.
How does premium work?
On sites confirmed to have an overwhelmingly Muslim audience, premium campaigns get priority: when several ads could fill a space there, a premium ad is more likely to be shown. Premium campaigns pay 25% more for those impressions only; on other sites they pay the standard price.
Why aren't publishers paid for clicks?
Publishers earn for every paid impression, whether the advertiser pays per impression or per click. Paying for clicks as well would reward pages that push visitors to click.